27 FEBRUARY 2024

On 27 February 2024, the best brands in Germany were awarded with the “Best Brands” award for the 22nd time. Best Brands – these are the brands that are commercially successful and trigger certain emotions: brands that shine, that stick in the mind of consumers and are associated with innovation and positive experiences.

Honouring and promoting successful brand management whilst also offering new, future-oriented communication solutions a strong forum: that is the aim of the Best Brands College and the evening’s Best Brands Gala, which has long since established itself as an annual highlight in the marketing industry. The event is hosted at the Hotel Bayerischer Hof in Munich by the Serviceplan Group, NIQ/GfK (Germany’s largest market research institute), Seven.One Entertainment Group, the Markenverband (the German Brands Association), German publications WirtschaftsWoche, DIE ZEIT, RMS and Media Impact.

The stand-out feature of the event is that the winners are chosen not by a panel of judges but solely by consumers – for the award-winning candidates are determined in a complex study conducted by the NIQ/GfK consumer research institute based on two key yardsticks: their actual economic success in the market place and the perceived popularity of their brand among consumers.