25 FEBRUARY 2026
Best Brands
On 25 February 2026, Germany’s best brands will be awarded with the Best Brands award for the 23rd time. Best Brands are brands that are commercially successful and trigger certain emotions: brands that shine, that stick in the minds of consumers and are associated with innovation and positive experiences.
What sets this event apart is the fact that the winners are chosen not by a panel of judges but solely by consumers. The award-winning candidates are determined in a complex study conducted by the NIQ consumer research institute based on two key yardsticks: their actual economic success in the marketplace and the brand’s perceived popularity among consumers.
Highlights from Best Brands 2025
Highlight Review 2025
Let's get in touch!
Team Best Brands
Let's get in touch!
