© Best Brands 2024
Best Brands was set up in 2004 by the Serviceplan Group, GfK - NIQ Company, Seven.One Entertainment Group, WirtschaftsWoche and the The German Brands Association (Markenverband). Since 2016 the weekly newspaper DIE ZEIT is also a partner of Best Brands and since 2017 RMS Radio Marketing Service has joined as well.
Serviceplan – as the originator of the Best Brands format – holds everything together, coordinates the partners and in tandem with Seven.One Entertainment Group delivers the creative output for the events. Seven.One Entertainment Group is also responsible for staging a show worthy of Hollywood, GfK, as midwife for the Best Brands idea, developed the study design and also conducts the annual research on which the ranking is based, WirtschaftsWoche produces the special issue for the awards show and the German Brands Association represents the interests of the brands.
Partner
Serviceplan Group
The Serviceplan Group is the largest independent, partner-managed and most broadly positioned agency group in Europe.
Founded in 1970 as a classic advertising agency, the Serviceplan Group has been bringing together all communication disciplines under one roof ever since:
from brand strategists, creatives, experience designers, marketing technology experts, CRM experts, data scientists, market researchers and PR consultants to sales specialists, everyone at the Serviceplan Group works together at the House of Communication – the only completely integrated agency model in Germany. The precisely coordinated interaction of a number of specialised agencies focused on Strategy & Consulting, Creative & Content, Platform & Technology and Media & Data makes the Serviceplan Group the leading agency group for innovative communication.
What connects us all is our passion for building and coaching fascinating brands. Brands that are economically successful and trigger emotions in the hearts and minds of the consumers — or in other words, BEST BRANDS. And this is achieved through innovative communication, which means finding new ways into consumers’ hearts with creativity, media and technology.
This vision of turning brands into BEST BRANDS is something we live and breathe here at the House of Communication on a daily basis.
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partner
GfK. Growth from Knowledge.
For over 89 years, we have earned the trust of our clients around the world by solving critical questions in their decision-making process. We fuel their growth by providing a complete understanding of their consumers’ buying behavior, and the dynamics impacting their markets, brands and media trends. In 2023, GfK combined with NIQ, bringing together two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights - delivered with advanced analytics through state-of-the-art platforms - GfK drives “Growth from Knowledge”.
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partner
Seven.One Entertainment Group
Seven.One Entertainment Group is a wholly owned subsidiary of ProSiebenSat.1 Media SE. As one of Germany's leading, platform-independent entertainment providers, the company, headquartered in Munich-Unterföhring, has combined all of the ProSiebenSat.1 Group's station brands as well as its content, digital, distribution and marketing business under one roof since 2020. As an agile media company, the Group always concentrates on the needs of its viewers, users and customers and keeps on developing. The focus on local, relevant and live content, and the expansion of the Group's own production business, ensure that the Seven.One Entertainment Group has distinctive content for the German-speaking world. The Group's own station brands offer high-reach content brands that the whole of Germany talks about. The in-house Seven.One Media is one of the leading media marketers in German-speaking countries and is considered an innovation driver in the ad tech sector. In addition, the Seven.One Entertainment Group bundles all business areas beyond the core business of TV and streaming in the Business and Innovation unit – from the booming audio market to high-quality live events to digital entertainment and influencer business for young target groups.
partner
Markenverband (The German Brands Association)
In Germany, the brand industry generates a total brand revenue of just under 1.1 trillion euros and approximately 5.2 million jobs. Established in 1903 in Berlin, the Markenverband (German Brands Association) represents the interests of brand-oriented businesses in Germany as the umbrella organisation of the German brand economy. With around 400 members, it is the largest association of its kind in Europe. Member companies come from a variety of different industries – from the automobile, finance, food & beverage sectors to telecommunications, luxury and lifestyle.
The members include companies of all sizes, from SMEs to international corporations such as ABUS, Beiersdorf, Hugo Boss, Coca-Cola, Deutsche Bank, Deutsche Telekom, Falke, Miele, Nestlé, Procter & Gamble, Dr. Oetker, Schamel Meerrettich, August Storck, WMF and many other renowned firms.
partner
WirtschaftsWoche
As Germany’s leading business magazine, we stand for informative value, well-founded economic analyses and a clear economic and political compass. Think ahead. Get ahead – Our slogan applies to personal finances, asset accumulation, buying a property, career advancement, managing employees or making decisions for your own company.
The WirtschaftsWoche group of brands offers you the unique opportunity to address decision-maker target groups in a variety of ways: as well as the magazine, the website and the app, the media brand also offers a wide portfolio of special publications, newsletters, podcasts and events.
WirtschaftsWoche’s tight-knit network of media channels provides insights into the information and user behaviour of the business elite. This makes it an essential component of your communications strategy.
WirtschaftsWoche’s readers belong to Germany’s business elite. They are decision-makers in SMEs, primarily male, 30-59 years old, have an above-average disposable income and mainly work in executive roles. Not only do they make investment decisions at work, but also in their capacity as private consumers. Their role as opinion leaders and multipliers – both professionally and privately – make them an indispensable premium target group.
partner
DIE ZEIT
DIE ZEIT features a broad range of topics and themes: politics and business are central elements in the editorial concept, but there is also ample space for all the other issues that play an important role in modern society – from culture and science, technology, medicine, society, sustainability and education to travel, lifestyle and sport. The high benchmark it sets for journalism and reporting, the paper’s high credibility and an award-winning layout are what make DIE ZEIT such a highly valued source of information.
Since the first issue, published on February 21, 1946 in Hamburg, DIE ZEIT has grown into Germany’s most-read quality newspaper. Today, the sold circulation tops 600,000 copies, and each issue reaches more than two million readers.
partner
RMS. Radio Marketing Service.
The future sounds good for us - audio is by far the fastest-growing mass medium. An exciting, dynamic and innovative market that we are passionately helping to shape. With enthusiasm and curiosity for the possibilities of new technologies and formats.
With the digitalisation of transmission paths and the change in media usage behaviour, radio has evolved from a mass medium to a multi-channel audio medium. This provides advertisers with versatile new touchpoints for an individual, effective target group approach via all audio channels. Podcasts, smart speakers, streaming: audio is constantly reinventing itself. And inspires as much as ever. No medium enjoys more trust. No medium is as close to people. Potential that we make easily accessible and efficiently usable for our clients.
RMS makes brands audible - everywhere. As an audio marketer with the strongest cross-audience portfolio of live radio, online audio streams and podcasts, RMS provides advertisers with the best access to the high impact potential of audio advertising. This includes reach, quality, technology and impact evidence. With smart solutions, sound advice and comprehensive service, we inspire our clients to use the full diversity of the audiosphere in creative, innovative and successful ways. The future of successful brand communication lies in holistic concepts for auditory brand staging.
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