25 FEBRUARY 2027
Best Brands
On 25 February 2027, Germany’s best brands will be awarded with the Best Brands award for the 24th time. Best Brands are brands that are commercially successful and trigger certain emotions: brands that shine, that stick in the minds of consumers and are associated with innovation and positive experiences.
What sets this event apart is the fact that the winners will be chosen not by a panel of judges but solely by consumers. The award-winning candidates will be determined in a complex study conducted by the NIQ consumer research institute based on two key yardsticks: their actual economic success in the marketplace and the brand’s perceived popularity among consumers.
Review 2026
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Let's get in touch!
Team Best Brands
Let's get in touch!