STUDY

A title awarded to brands of Polish origin with solid market shares in their product categories and at the same time well known to consumers and enjoying their trust. The market position they occupy is the result of effective attention to the satisfaction of their customers.

Awarded to brands that demonstrate responsibility in taking care of for the environment and social issues. A sustainable brand is one that takes a variety of measures to protect the environment, striving to reduce its negative impact, while being transparent about the impact it has on the environment. In addition, social issues are no stranger to it, it willingly supports various social actions, educates the public, tries to break stereotypes or tackles difficult topics. The key, however, remains how these actions are perceived (or noticed at all) by consumers.

Brands providing innovative solutions that change consumers' lives and implement technological conveniences that make our lives more convenient and enjoyable. Consumers value them primarily for saving time, as well as for their positive impact on their well-being and quality of life.

The award is given to brands that not only succeed in the market, but also inspire and respond to the needs of their customers. They enable self-expression, enhance well-being and provide a sense of luxury or allow themselves to be pampered. The winning brand not only creates trends, but also offers products that provide a unique experience and become an integral part of daily care.

The title of Best Momentum Brand will go to brands that are able to grow despite the crisis and at the same time shine against the competition, as confirmed by both sales results and consumer feedback. Brands that stand out for their innovation, creativity or ability to build lasting relationships with consumers will be honoured.