This year, for the third time, thanks to Group One and GfK - an NIQ company, we will recognize the brands that were present in the hearts and minds of consumers in 2023. Who will receive the "Oscars of Marketing," or Best Brands Awards 2024 statuettes? This we will find out already on June 6, 2024 at a gala event.

The Best Brands survey combines hard market data with consumer preferences, on the basis of which a unique Best Brands ranking is created. This is a special business event that not only recognizes brands, but also highlights their strong market position and emotional bond with the consumer. 

This year's survey in Poland covered as many as 40 product categories, in which about 400 brands were surveyed and 8,000 respondents cast their votes.

On this basis, the winners, i.e. the strongest brands on the Polish market, will be selected in 6 categories, which are closely related to global trends and consumer sentiment. Among the categories announced for the 3rd edition are four awards familiar from previous editions: Best Brand Overall, Best Polish Brand, Best Sustainability Brand and Best Life Changing Technology Brand, as well as two new ones: Beauty & Self-care Brand and Best Momentum Brand.