GALA

During the event, in addition to the presentation of Best Brands rankings, the Innovation Award 2025 powered by Teads, a leader in the digital advertising sector and Innovation Partner of Best Brands, will also be announced. The award consists of 120,000 euros in advertising space provided by IGPDecaux, 24 ORE System, and Teads. It is granted by the founding partners of Best Brands, on the proposal of Teads, to a brand that has distinguished itself for its significant contribution to innovation in marketing.

The event will be hosted by Serena Autieri with the extraordinary participation of Professor Stefano Mancuso, a plant neurobiologist and one of the world's leading authorities committed to studying and disseminating a new truth about plants—intelligent and sensitive beings capable of choosing, learning, and remembering. The Professor has supported the work of the Best Brands Club and, during the evening of March 27, will engage the audience on the topic of different intelligences and the authentic relationships that can develop among them, in an increasingly complex and interconnected world where collaboration and sharing of resources and expertise emerge as key elements for success.

Following the Gala 2025, set up with Pasta Armando at the Officine del Volo, it will be, as every year, an important moment for sharing research results and networking for guests from the world of business, communication, and entertainment present at the evening.