"Best Brands" is a study launched in Germany in 2004 by NIQ/GfK and Serviceplan Group.
Since 2015, the event has also been held in Italy under the patronage of UPA – Utenti Pubblicità Associati, and thanks to the commitment and active participation of seven key partners: Serviceplan Group Italy, NielsenIQ&GfK Italy, Rai Pubblicità, 24 ORE System, IGPDecaux, ADC Group, and Community. These seven key players in the communication industry believe that understanding the role and strength of brands and sharing their dynamics is essential to operate effectively in the world of branding.
Serviceplan Group is the largest independent, partner-led agency group in Europe. Founded in 1970 as a classic advertising agency, Serviceplan quickly developed the concept of the "House of Communication" — the fully integrated agency model that combines all modern communication disciplines from the areas of creative and content, media and data, and experience and commerce under one roof.
What connects us all is our passion for building and coaching fascinating brands — brands that are economically successful and trigger emotions in the hearts and minds of consumers, or in other words, BEST BRANDS.
Serviceplan Group was established in Italy in 2012 with offices in Milan and Turin. The House of Communication Italia, led by Giovanni Ghelardi along with the Board — which includes Vittorio Bucci, Stefania Siani, and Fabio Sperti — consists of 180 experts from six specialized agencies: Serviceplan Italia for creativity, Mediaplus Italia for media, Plan.Net Italia for digital, Goodmind for design, and Make and Neverest for production.
In accordance with the vision "Building Best Brands", innovative, integrated and creative campaigns are developed at the Italian location. With that extra bit of passion and endurance, the team helps creating sustainable performances to reach the consumers in the most emotional and effective way.
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Contact:
Martina Alberta
m.alberta@house-of-communication.com | +39 3456079840
NielsenIQ (NIQ) is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. NIQ combined with GfK in 2023, bringing together the two industry leaders with unparalleled global reach. Today NIQ has operations in more than 95 countries covering 97% of GDP. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™.
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Contact:
Delia Canuto - Senior Consultant Marketing Effectiveness
delia.canuto@nielseniq.com
Cristiana Zocchi - CMI Sale
cristiana.zocchi@nielseniq.com
Rai Pubblicità, the exclusive advertising agency of Rai (the Italian national public broadcasting company), manages manages total video and audio advertising formats, covering all digital and social platforms as well as a significant cinema advertising circuit.
Rai Pubblicità offers total video projects across the five most popular viewing screens: TV and smart TVs, PCs, smartphones, tablets, and cinema, along with total audio services. The agency's consultative approach is expressed through brand integration projects that include cross-media planning, branded content, product placement, local events, and social media activities, ensuring effective measurement of communication results for investors.
In addition to Rai Radio, Rai Pubblicità also holds the commercial spaces of Radio Italia solomusicaitaliana and Radio Kiss Kiss, positioning itself as the leading Italian audio hub. VEVO (digital and connected TV) and Friends & Vivo Multimedia (live entertainment) complete the musical offerings of the agency.
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Contact:
Vanessa Cardinale - Events and Press Office Manager
vanessa.cardinale@raipubblicita.it
24 ORE System is the advertising agency for the 24 ORE Group and a selected group of third-party publishers, operating both in the Italian and international markets.
The variety of media it represents – from newspapers to digital, from radio to periodicals, and extending to cultural events and educational programs – allows clients to reach a diverse audience, highly educated and with sophisticated tastes, characterized by an excellent propensity to spend and a spending capacity significantly above average.
The quality and authority of the 24 ORE System media portfolio, together with the ability to offer exclusive supports, projects and creativity, are the strengths of an innovative and constantly evolving communication offer, guaranteeing effective methods through a multimedia platform of engagement and use of content.
Furthermore, 24 ORE System continues to be the leading agency for financial advertising and corporate communication, and the ideal vehicle for integrated communication from luxury goods and consumer products to the recruitment of qualified personnel, the publication of public administration tenders and competitions, real estate market offerings, to small advertisement listings.
24 ORE System is the only agency that can boast its own office in London, active in the market since 1992. It thus has many years of direct experience in meeting and providing customized responses to its clients' communication needs. The London office has always ensured that investors not only receive timely responses to their inquiries but also the development of tailor-made solutions through special projects.
Contact:
segreteriadirezionesystem@ilsole24ore.com | +39 02 3022 3003
IGPDecaux is the Italian leader in Out Of Home communication. Road transport, Airports, Subways, Street Furniture are the media we use to convey our Out of Home and Digital Out of Home communication solutions, always making sure they harmoniously fit in with their surroundings, to make cities more welcoming, nice and comfortable. Our mission is to provide communication strategies that are increasingly tailored to the customers’ requirements, that can be helpful to citizens, that are easy on the eye and sustainable at the same time.
IGPDecaux works in Urban Public Space and supports the digital and infrastructural transformation of the moving cities to assist them in their journey into the future and to improve the citizens’ everyday life.
JCDecaux Group, which IGPDecaux belongs to, invented the concept of Street Furniture Advertising, based on the principles of functional economy and eco-design to give citizens and society useful, sustainable services, without impacting on the local finances or on the taxpayer. An innovative concept born of the brilliant intuition of its founder, Jean-Claude Decaux.
Contact:
comunicazione@igpdecaux.it
ADC Group is a publishing company based in Milan providing online and paper products to people working in advertising, marketing, the media and events. Furthermore ADC provides multi-subject contents on behalf of third parties.
The ADC mission is to give companies investing in communication the most innovative info tools for choosing their partners better and communicating most effectively with their targets.
To achieve this ADC uses the click, paper & Events strategy, which offers the web for daily news, interactivity and immediacy, the paper for fuller information, learning and insight and the events for encouraging the matching between demand and offer
ADC offers its users the chance to explore the most important issues in the communication world above and beyond the line thanks to a set of publications that have become indispensable tools for getting oriented in the complex communication world. ADC publications are distributed in 10,000 copies to all the managing directors, marketing and communication managers of Italian companies.
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Contact:
Salvatore Sagone
salvatore.sagone@adcgroup.it | +39 02 4976 6302
We are one of Italy’s leading PR firms and, since 2001, a trusted partner for Italian and international corporations, top executives, institutions, associations, and professional firms seeking to expertly manage their reputation and implement effective communication strategies.
With a team of over 70 professionals based in Milan, Treviso, and Rome, we specialize in press office and media relations, digital communication, and crisis management. Our strategic consultancy also includes designing tailored training programs in public speaking and media training, as well as conducting fully customized sociological studies and market research.
Since 2022, Community has been part of Excellera Advisory Group, the largest Corporate Affairs consulting firm in Italy. Combining diverse expertise, the group extends its operational capabilities across European markets.
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Contact:
Giovanna Biscaro - Sustainability & Special Projects Director
giovanna.biscaro@community.it | +39 335 8377801
