The Best Brands Gala took place in Docks Dôme, in Brussels. Host and journalist Valerie Thys guided us through this prestigious event.
In a ceremonial award show, the results of the underlying study were announced, and awards were presented to not only the top 10 winners but also each of the ‘Best Brands’ in the individual categories.
This year’s special category was “Best Momentum Brand”: focusing on the current challenging environment for brands to create growth and momentum. In fact, many markets are currently shrinking. For the Best Momentum Brands award, we therefore nominate the brands that are (still) able to generate strong momentum in challenging market conditions and are crisis resilient based on Sales Development, Market Share Development, and Agile/Innovative Positioning.
Glimpse of the 2024 winners
