Best Brands was set up in 2014 by the Serviceplan Group Belux and Nielsen IQ/GfK.
Serviceplan – as the originator of the Best Brands format – holds everything together, coordinates the partners, and delivers the creative output for the event. Nielsen IQ/GfK developed the study design and also conducts the annual research on which the ranking is based.
Serviceplan Group Belux – More than an agency group
The Serviceplan Group is dedicated to the entrepreneurial success of its clients and is a market leader in the development and realisation of integrated communication concepts. With our Houses of Communication in every important economic region around the world, we are the only independent agency group to provide all communication services from a single source for the creation of truly integrated concepts: the optimal basis for a BEST BRAND.
For us, flexibility, agility and consideration of the individual needs of our clients always has the highest priority. In addition to Serviceplan, the company brands Plan.Net, Mediaplus and Serviceplan Make are the foundations of the House of Communication.
GfK – An NIQ Company
Our world is changing fast. New things become possible every second. And more complicated, too. Our clients are businesses around the globe. To make the best possible decisions every day, they need to really know what is going on, now and in the future. We don’t have a crystal ball, either. But we love data and science, and we understand how to connect the two. We care about attention to detail and accuracy. We are digital engineers who build world-class research, powered by high technology. Because people who know best lead the way. This is why GfK means Growth from Knowledge.
