On the 13th of March 2025, 21 brands were awarded with the Belgian “Best Brands” Award for the 10th time!
Best Brands is a brand ranking based on a representative empirical study conducted by GfK in Belgium, measuring the strength of a brand on two criteria: the actual economic success (Share of Wallet), and the psychological attractiveness of the brand in the perception of consumers (Share of Soul), who ultimately constitute its future success. This year, the 10th edition surveyed over 4,000 Belgian consumers, evaluating 285 brands across 22 categories.
In case it’s not entirely clear – at the Best Brands Awards, the consumers are the judges!
Honoring successful brand management is the aim of Best Brands which has established itself as an annual highlight in the marketing industry.
The event is hosted at the Docks Dôme in Brussels, by the Serviceplan Group & GfK – A NIQ company.
Want to discover your brand's 2025 Best Brands score?
Results 2025
Get in touch with Serviceplan for a free 30 minute workshop on how to stay or become a Best Brand in 2026!
