On the 21st of March 2024, 21 brands were awarded with the Belgian “Best Brands” Award for the 9th time.
Best Brands is a brand ranking based on a representative empirical study conducted by GfK in Belgium, measuring the strength of a brand on two criteria: the actual economic success (Share of Wallet), and the psychological attractiveness of the brand in the perception of consumers (Share of Soul), who ultimately constitute its future success. Each year, 4.500 consumers are surveyed about 300 different brands, in 21 different vertical sectors. In case it’s not entirely clear – at the Best Brands Awards, the consumers are the judges!
Honoring successful brand management is the aim of Best Brands which has established itself as an annual highlight in the marketing industry.
The event is hosted at the Docks Dôme in Brussels, by the Serviceplan Group & GfK – A NIQ company.
Results 2024
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